How do you use AI in business without losing the personal touch?

In this episode of The Jasper Blueprint, Bessi Graham chats with Ana Raynes, CEO of Simplified Impact, about balancing automation with authentic customer relationships.

You’ll discover how top businesses are leveraging AI to streamline operations, drive growth, and stay human in an increasingly digital world.

 

Also in this episode:

• Keep your business simple and personal — it’s the secret to lasting success.
  
• Treat tech like a helpful team member, not a replacement.
  
• Regularly check if your tools still work for your goals.
  
• Stay updated on tech trends through quick reads and social media.
  
• Only invest in tools that actually move the needle financially.
  
• Make curiosity part of your culture — experiment, explore, improve.

 

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About Bessi Graham:

With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

 

This Podcast Is Produced, Engineered & Edited By: Simplified Impact