In this episode of The Jasper Blueprint podcast, Bessi is joined by Jo Stanley, a trailblazer in Australian radio who discusses her latest venture in breaking the sound barrier, Broad Radio—the first-ever radio network for women in Australia. Jo talks about her journey from being a successful radio host to a startup founder, emphasising her mission to amplify women’s voices in an industry that has predominantly overlooked them.
Jo highlights the significant gender disparities in radio, citing only 27% of voices are women, and how Broad Radio seeks to address this imbalance by embracing a diverse range of perspectives. She discusses challenges and surprises encountered in launching a new media platform, along with the strategic blend of live radio and podcasts to reach and engage audiences effectively. Jo also delves into the core values driving Broad Radio and the innovative structures she has implemented to ensure the platform’s authenticity and relevance.
Also in this episode:
- Broad Radio was created to address the lack of women’s voices and representation in the radio industry.
- The importance of active listening and understanding the audience to create engaging and meaningful content.
- Exploring bold ideas and inviting diverse perspectives are central to Broad Radio’s mission to enrich the media landscape.
- Community engagement and support are crucial for the platform’s growth and long-term impact.
About Jo Stanley
Jo is a performer, writer, podcaster, broadcaster. Her 20 year career in radio included 2 record breaking, number 1 breakfast shows which makes her one of Australia’s most successful radio hosts.
Jo launched Broad Radio – Australia’s first radio network for women, and a platform that amplifies the full diversity of women’s voices.
Jo is a fierce advocate for gender equality. In support of these issues, she is a patron for Lighthouse Foundation and Wellsprings for Women, and an ambassador for Left Write Hook and Fitted for Work.
Connect with Jo
Linkedin: https://au.linkedin.com/in/realjostanley
Website: https://broadradio.com.au/
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About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
This Podcast Is Produced, Engineered & Edited By: Simplified Impact