In this episode of The Jasper Blueprint podcast, Bessi is joined by Derek Mumford to explore fundamental business strategies for increasing sales in today’s challenging market. Drawing on his extensive experience in corporate leadership and consulting, Derek shares practical solutions that seamlessly blend financial success with meaningful impact. Together, they highlight the importance of returning to foundational business principles to achieve sustained growth while avoiding the distractions of industry noise. The conversation delves into simplifying business processes, building authentic relationships, and aligning business goals with core values. Derek emphasises the critical need to understand and target the right audience, urging businesses to differentiate between genuine engagement and superficial online visibility.
Also in this episode:
- Simplicity and fundamentals, returning to business basics often yields better results than chasing fleeting trends.
- Focus on finding and engaging with your specific audience instead of appealing to broader but less relevant markets.
- The Power of Asking Questions – regularly engaging with your audience to understand their evolving needs provides critical insights into your business strategy.
About Derek Mumford
With over 15 years of entrepreneurial experience, Derek Mumford has a proven track record of scaling, leading, and selling businesses to achieve multi-million-dollar success. As a former co-owner of a global manufacturing company, he grew the business to an 8-figure exit in 2021 before taking on a leadership role at a prominent global coaching company. Derek specialises in helping businesses achieve ambitious growth goals and prepare for future success, whether through strategic scaling or premium exit valuations. His passion for entrepreneurship and business coaching inspired him to co-found Mumford & Burns Consulting, where he guides others on their journey to building thriving businesses.
Connect with Derek
Website: https://www.mumfordburns.com/
LinkedIn: https://www.linkedin.com/in/derek-mumford-b19b2588/
Subscribe to the Jasper Blueprint podcast:
Apple Podcast | YouTube | Spotify
Connect With Bessi Graham:
Website | | LinkedIn | Instagram | Facebook Group
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.
This Podcast Is Produced, Engineered & Edited By: Simplified Impact