In this episode of The Jasper Blueprint podcast, Bessi dives into branding strategies for business leaders with marketing expert Danielle Cevallos, exploring the evolving landscape of personal and company branding. Danielle shares powerful insights into the unique strengths of personal branding and explains why it remains essential, regardless of business size or type. Listeners will uncover actionable strategies to blend character-driven storytelling with strategic marketing, creating a lasting impact and gaining a competitive edge. They also break down the distinctions between branding, marketing, and sales, emphasising the importance of building a personal brand that transcends traditional business boundaries and aligns with various life stages and goals. Learn how to strategically leverage online platforms like LinkedIn and harness the power of email marketing to scale relationships, engage audiences, and drive sustainable success.

 

Also in this episode: 

• Personal branding allows business leaders to establish deeper connections and amplify their reach while staying aligned with the company’s overarching goals.
• Leveraging social media is about building relationships at scale, offering a strategic advantage and enhancing brand visibility.
• Although leveraging online networks is critical, personal, face-to-face connections should not be overlooked as they complement digital efforts.

 

About Danielle Cevallos

Danielle Cevallos is the President of Conviction Marketing Agency, where she empowers prominent 7- and 8-figure brands to elevate their thought leadership and personal branding for transformative impact. With a rich background in psychology, education, and copywriting, Danielle brings a distinctive understanding of today’s marketing landscape and culture, making her an invaluable resource for strategic, creative brand direction. Her hands-on approach to content creation ensures that each client’s brand voice resonates authentically, helping them stand out in a competitive market.

 

Connect with Danielle

Instagram: daniellecmarketing

LinkedIn: https://www.linkedin.com/in/danielle-cevallos/

Website:  www.convictionmarketingagency.com

 

 

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Connect With Bessi Graham:

Website | | LinkedIn | Instagram | Facebook Group

 

 

About Bessi Graham:

With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

 

This Podcast Is Produced, Engineered & Edited By: Simplified Impact