In this episode of The Jasper Blueprint podcast, Bessi delves into the evolving landscape of core values in business and their critical role in shaping thriving organisations amidst changing market dynamics. They emphasise how effectively articulated and genuinely enacted company values can drive behaviour, enhance culture, and influence the decision-making processes in an authentic and competitive manner.

Businesses must reevaluate and reinvigorate their core values to resonate with modern consumers, employees, and investors who are increasingly prioritising alignment with social and environmental causes. Bessi discusses the transformation from treating company values as superficial to leveraging them as a powerful, competitive differentiator. The episode uncovers the application of values as a ‘cheat code’ to unlock enhanced engagement, trust, and long-term success. They give practical advice on how to reassess and champion their company values to create a supportive, values-driven culture that fosters alignment, motivation, and strategic advantage.

 

Also in this episode: 

• Understand how the emphasis on values has shifted from a marketing gimmick to a fundamental business strategy.
• Learn about the significance of values-driven buying, with 64% of consumers seeking brands that align with their beliefs, rising to 89% seeking positive societal impact.
• Discover why businesses that genuinely integrate and live their values can achieve higher levels of engagement, employee satisfaction, and customer loyalty.
• Values act as a superpower or ‘cheat code’, providing businesses with the ability to swiftly navigate challenges and leverage opportunities for growth.

 

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About Bessi Graham:

With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

 

This Podcast Is Produced, Engineered & Edited By: Simplified Impact