In this episode of The Jasper Blueprint podcast, Bessi explores evolving business models and discusses the complexities of business in a dynamic environment, where decisions are plentiful and certainty is a luxury. This episode highlights the culmination of discussions on the 3Bs Framework: beneficiary, business, and banker, offering established business leaders like you a comprehensive lens to view and develop your business.

Bessi delves into the delicate balance of integrating money with meaning and how businesses can secure a competitive edge by harmonising the two. The discussion shifts focus to the ‘banker,’ representing stakeholders who inject capital into the business, such as customers, internal shareholders, or external investors. Drawing on insights from listener questions, Bessi tackles the nuanced art of communicating blended purposes to investors who may not share your vision, and addresses customer feedback regarding pricing strategies. This episode provides you with effective strategies to better understand your target audience and to communicate the impact your company is contributing to, demonstrating the value provided to all stakeholders involved.

Also in this episode:

• You can build a robust business by blending money with purpose, moving away from zero-sum scenarios, and rejecting the notion that capturing value comes at another’s expense.
• The 3Bs Framework helps you prioritise understanding needs from three perspectives: the beneficiary, business, and banker.
• When communicating with investors (bankers) who may not share the same social priorities, focus on sharing the incremental changes (outputs) that align with their interests.
• Customer loyalty should increase by openly sharing transformation stories and areas of your business contributing to issues that align with shared values and sense of identity.

 

DON’T MISS OUT! Want to reclaim the reins and restore order in your business amidst uncertainty? It’s not too late to register for our FREE masterclass Merging Money & Meaning. Head to www.bessigraham.com/masterclass to sign up and you can use the replays to catch up on what you’ve missed and join us LIVE on Zoom for the remaining sessions.

You’ll find more on the 9 Competitive Advantages here.

You can download The 3Bs Framework here.

 

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Connect With Bessi Graham:

Website | LinkedIn | Instagram

About Bessi Graham:

With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

 

This Podcast Is Produced, Engineered & Edited By: Simplified Impact