In this episode of The Jasper Blueprint podcast, Bessi explores how to foster a supportive work environment by integrating meaningful contributions into your business model without harming cash flow. She guides you through making informed decisions about enhancing customer retention by testing your assumptions and gathering evidence.

Introducing a dynamic framework encouraging you to embrace nuanced decision-making over binary choices. Their 3Bs approach to equally prioritising your Beneficiaries, Business, and Bankers, demonstrates how strategic questioning can align your business decisions and eliminate the conflict that so often exists between contribution and cash flow.

Also in this episode: 

• Your business will flourish by merging the seemingly opposing goals of making money and contributing meaningfully to society.
• The 3Bs Framework helps you refine your strategy and ensure that efforts align with the desires of customers, team members, or production needs.
• You’re encouraged to ask pertinent questions and gather evidence to substantiate your business decisions, aligning operational strategies with stakeholder interests.

 

Download the 3 Bs Sheet: https://bessigraham.com/3b-framework

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About Bessi Graham:

With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.