In this episode of The Jasper Blueprint podcast, Bessi explores how socially impactful businesses can navigate the complex interplay between operational strategies, profitability, and their contributions to social change. Bessi challenges you, as a visionary business leader, to reflect on your strategic decisions and the broader social and environmental effects your decisions have. Emphasising the danger of mistaking good intentions for positive outcomes, Bessi equips you with the tools to assess whether your activities genuinely contribute to desired societal changes.

Also in this episode: 

• Your business can achieve both financial success and social impact without detriment to one another; merging money and meaning allows you to leverage competitive advantages.
• Good intentions do not inherently equate to positive outcomes—rigorous evaluation is necessary to measure impact.
• Clarity on your organisation’s origin, mission, and vision is crucial for guiding focus areas for meaningful contributions to societal change.
• The process of aligning your business to contribute to social impact is ongoing and requires reflection and strategy adjustment.

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About Bessi Graham:

With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.