In this episode of Both/And, Bessi Graham explores the major differences between and meaning behind aspirational values and core values.
The work of Patrick Lencioni has had a significant impact on my professional practice, and I have applied his values-based approach while working with numerous business leaders and entrepreneurs worldwide. Today, I wish to explore the concept of distinguishing between core values and aspirational values. It is crucial to identify when individuals or organizations label aspirational values as core values. Aspirational values are noble intentions to live in accordance with our values, but without differentiating between core and aspirational values, communicating them to our team, customers, and stakeholders may result in negative consequences. Hence, it is essential to understand this distinction to prevent any unintended consequences.
Also in this episode:
- How to reframe innovation as an aspirational value
- What are core values and why do they matter
- An example of how core values are not always core
- How decluttering and freeing up part of our mental bandwidth allows you to focus
Must-listen Moments:
[5:57] In my experience with an organization that accidentally broadcasted their aspirational values as their core values, feedback is met with resistance, dismissal, and excuses.
[11:52] Lencioni says core values should be used to guide every aspect of an organisation, from hiring and firing and performance management.
[14:42] When you name core values for your organization, you are setting standards for yourself, your employees, and your business, and if you reflect them improperly, you may find your credibility undermined.
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About Bessi Graham:
With over 20 years of experience working with business owners, governments, and large funding bodies to bring “doing good” and “making money” back together, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective on what makes change happen.
You know you were born to do something significant, so don’t leave it to chance.