In this episode of Both Success And Integrity With Bessi Graham, Bessi discusses why you cannot be the best at everything and how you can embrace imperfection.

So much of the advice, for want of a better word that we are being given as leaders, is actually deeply unhelpful. In the book, “Uncommon Service”, authors Frances Frey and Anne Morriss posit that no business or organization can be excellent at everything.  In fact, it’s just not possible. If you try to be good at everything, you will end up being mediocre at everything and you will not clearly differentiate in a market between yourself and your competitors of what it is that you bring that is unique. Thus, the challenge really, is to choose that at which you are going to be bad.

Also in this episode:

  • You can’t be all things to all people
  • Strategy is about saying no to good things
  • How you can choose what you’re going to prioritize
  • Why we have to stop perpetuating “overachieving” behavior even though there is an element of truth in widely held business advice.
  • Why Bessi hated being bad at something and fell for the lie that “Second Place Is The First Loser”
  • Why I want you to come in first, and care about the outcome, but in the context, details, and specifics that truly matter to you


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About Bessi Graham:

With over 20 years of experience working with business owners, governments, and large funding bodies to bring “doing good” and “making money” back together, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective on what makes change happen. 

You know you were born to do something significant, so don’t leave it to chance.

The Power of Choosing Your Weaknesses: Embrace Imperfection And Being Bad At Some Tasks to Achieve Excellence

Both Success And Integrity: Doing Well By Doing Good Inside Your Business with Bessi Graham