In this episode of Both Success And Integrity With Bessi Graham, Bessi discusses why many business leaders have developed a warped sense of the role business plays in the world, and why doing good is actually the competitive advantage your business has been missing.

Bessi dives deep into why we have had this really warped view of what the role of businesses, being about profit maximization, about focusing solely on the shareholder, and making the practices all external so we don’t really have to take them into consideration. If we operate like this, then we don’t have to take responsibility for and we can push it off to be someone else’s problem down the track. While it’s not simply about saying that every single business leader is now going to suddenly be an environmentalist, or driven by a sense of the meaning and purpose of a bigger vision for what you want to be part of in the world, it is a good idea to begin to think about this idea of “doing good” being a competitive edge for your business as one worth considering.

Also in this episode: 

  • The competitive advantage comes when you are able to bring doing good back inside the business
  • How are your actions, your decisions, and your practices as a business having an impact environmentally
  • The relational web between our customers, suppliers, and their communities
  • Why broadening the diversity in our governance structures actually derisks our business
  • Redefining how we think about family businesses
  • Three steps to bring doing good back inside the business
  • Five key areas where doing good gives you a specific competitive edge
  • Why not having solid grasp of the foundational fundamental drivers in your business model, will create big mistakes and losses


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About Bessi Graham:

With over 20 years of experience working with business owners, governments, and large funding bodies to bring “doing good” and “making money” back together, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective on what makes change happen. 

You know you were born to do something significant, so don’t leave it to chance.

It’s Not Just About Profit Maximization: Doing Good Is The Competitive Advantage Your Business Has Been Missing

Both Success And Integrity: Doing Well By Doing Good Inside Your Business with Bessi Graham