In this episode of Both/And With Bessi Graham, Bessi shares the three ways you use your business to do good by doing it from INSIDE the business and making it the purpose of a business.
The convergence of profitability and social responsibility within an organization remains a complex subject. Many individuals are unconsciously taught to perceive profitability and social responsibility as two separate domains. This notion stems from the common societal assumption that business owners should focus solely on maximizing profits, while non-profits or charitable organizations should prioritize service over profit. However, this worldview is overly simplistic and ultimately unsustainable. We, as individuals, are multifaceted and dynamic beings, with various motivations and incentives. Neglecting this fact ultimately denies essential truths about our identities. Therefore, achieving a balance between profitability and social responsibility within an organization requires a more nuanced understanding of human nature and business operations.
Also in this episode:
- “Doing good” doesn’t have to wait until you retire or sell your business
- How you can do good beyond giving your time or services away pro bono
- Doing good with your business isn’t limited to making a donation
- Whoever says you can’t do making money is wrong
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About Bessi Graham:
With over 20 years of experience working with business owners, governments, and large funding bodies to bring “doing good” and “making money” back together, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective on what makes change happen.
You know you were born to do something significant, so don’t leave it to chance.
15. Three Ways To Do Good INSIDE Of Your Business And Break A Profit vs. Purpose Mindset